Customer testimonialsĬustomer and client success stories are one of the best ways to build more trust in your brand.īefore they commit to your product or services, your leads will want to see how your company has helped others with similar issues. Videos are an easy and accessible way to showcase your product or services to your audience and encourage leads who are directed to your website to spend a bit more time before they move on. Your ideal leads will want to know how your products or services work before they reach out. The specific types of video content that will work best for your company will depend on your industry, your brand, and the products or services you offer, but all of the following can serve as useful additions to your digital marketing strategy.
Videos can be included in email campaigns, posted to your site or a corporate YouTube channel, used as a part of presentations at industry conferences and events, or shared through your social media feed. Video is a flexible marketing tool, and your company can work video content into almost all of the marketing channels you already use. If you’re not using video as a part of your marketing strategy, you’re letting your competitors snag the slice of your audience that prefers to engage with content through video. 86% of businesses now use video as a marketing tool, and 87% report that video gives them a positive ROI. It’s easier, it’s more convenient, and it makes it more likely that they’ll take the time to learn about what you do.Īnd if you need any further convincing, you should know that your competitors are already starting to leverage the power of video. The bottom line? Your audience wants the opportunity to engage with your company and your content through video.
Just take a look at a few of the following stats: Video offers your audience a way to gather key information while also taking a break from all that reading-and an increasing number of the leads you want actually prefer to engage with your content this way. But there’s also a lot of it online, and in 2022, we all spend a little too much time reading on computer and mobile screens. All of these forms of content can be useful in their own way, but if all of your marketing content is purely text-based, they’ll also all have one key thing in common: they require lots of reading.ĭon’t get us wrong, written text is a great way to convey and process information. If you’re taking the time to read this, it probably means your company already has some kind of digital marketing strategy in place-or you’re just getting started and looking to create one.Īnd that probably means you’ve already encountered (and possibly used) online advertising standbys like blog posts, email drip campaigns, PPC ads, and organic social posts. If you really want to boost the engagement your audience has with the content you produce, it’s time to embrace one of the most powerful digital marketing tools at your disposal: video marketing. So how do you create marketing content that stands out in crowded email inboxes and busy social media feeds? Creating interesting, useful content that speaks to your target audience is a key first step, but even that won’t always help you catch potential leads’ attention. Before you can convince the leads you want to reach out to your business, you have to convince them to stop what they’re doing and spend some time with the content you’ve created.
Gaining traction in the online marketplace can be a challenge-there’s a whole sea of competing content out there, all vying for your ideal audience’s time and attention.
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